How to Create Last-Minute Pricing Deals in Zuru

Thought process

Thought process

KB Article Draft — Updated

Title: How to Create Last-Minute Pricing Deals in Zuru
Type: How-to
Category: Pricing Rules
Tags: last-minute deals, pricing rules, unsold seats, remaining capacity, tour operator, South Africa, Kenya
Audience: Tour operators

How to Create Last-Minute Pricing Deals in Zuru

A last-minute deal fills seats that would otherwise go unsold. Zuru lets you trigger a discount automatically based on how close the departure is, how many seats are still available, or both. When the rule fires, the discount applies on its own and the listing on the Zuru Marketplace updates to show the deal. You set it up once and Zuru handles the rest.

How It Works

The Last Minute rule is described as "Fill remaining capacity with time or occupancy triggers." You need to set at least one trigger: either a time-based trigger (how many hours before the time slot starts), a capacity-based trigger (what percentage of seats still remaining should fire the deal), or both at the same time. When the conditions are met, the discount applies automatically.

Steps

1. Go to Pricing Rules in your dashboard

Log in at operator.tryzuru.com and open Sales and Operations in the left sidebar. Click Pricing Rules.

2. Select the experience you want to configure

Click on an experience from the list. The Manage Pricing Rules panel opens on the right.

3. Add a new rule and select Last Minute

Under Add New Rule, open the dropdown and select Last Minute.

4. Set your trigger or triggers

You need to set at least one of the following two triggers.

Under Hours Before, enter how many hours before the time slot starts you want the discount to kick in. For example, entering 24 means the deal activates 24 hours before departure if seats are still available.

Under Min Remaining Capacity %, enter the percentage of seats that must still be unsold for the rule to trigger. For example, entering 50 means the discount fires whenever 50% or more of the capacity for a slot is still available. This is useful if you want the deal to apply earlier when a departure is looking slow, regardless of how far away it is.

You can use both triggers together if you want the rule to fire only when a slot is both close in time and still has a high number of open seats.

5. Set your Discount Type and Discount Value

Choose Percentage from the Discount Type dropdown and enter your discount in the Discount Value field. The placeholder shows 15 as an example, which would give customers 15% off the base price.

6. Set a Max Discount Cap

Enter a maximum discount amount per booking in the Max Discount Cap field. This prevents the rule from giving away too much on larger bookings. The placeholder suggests 200 as a reference point.

7. Activate on creation

The Active on creation toggle is on by default. Leave it on so the rule goes live as soon as you save it.

8. Click Create Last Minute Rule

Save the rule. It is now live for that experience and will fire automatically whenever the trigger conditions are met.

Testing Your Rule

Use the Test Pricing option at the bottom of the panel to verify the rule is working as expected before real bookings come in.